The beauty industry is buzzing about the SHEGLAM Automatic Curling Iron, also known as the It-Curl One-Touch Instant Curler. Released in October 2024, this tool promises salon-quality curls in under 10 minutes, all for less than $50.
But does it really work? And how do you avoid falling victim to fake sellers online? In this in-depth review, we’ll explore the features, pros and cons, real user experiences, safety tips, scam warnings, and frequently asked questions.
What is the SHEGLAM Automatic Curling Iron?
The SHEGLAM Automatic Curling Iron is designed for effortless styling. Instead of manually wrapping your hair around a wand, this curler automatically spins and curls with the push of a button.
Its GlossPro ceramic coating with negative ion technology helps reduce frizz, lock in shine, and protect your strands while styling. It’s a compact, travel-friendly device, perfect for both beginners and busy women who want polished curls quickly.
Key Features and Benefits
1. One-Touch Curling Technology
Simply place a small section of hair in the chamber, press a button, and wait for two beeps. Your curl is ready in seconds.
2. Adjustable Temperature Settings
With three heat levels (340°F, 375°F, and 410°F), this tool can be adjusted for fine, medium, or thick hair types.
3. GlossPro Ceramic & Negative Ions
The ceramic coating distributes heat evenly, while ion technology minimizes frizz and adds a glossy finish.
4. Built-In Safety Features
- Anti-burn tip to protect your hands
- Anti-tangle chamber to reduce snagging
- Automatic shut-off for peace of mind
- Dual voltage (100–240V) for international travel
Pros and Cons
Pros
- Affordable price under $50
- Beginner-friendly, one-button operation
- Curls hair in under 10 minutes
- Portable and lightweight design
- Frizz control and shine-enhancing technology
Cons
- Works best on medium to long hair (less effective on short hair)
- Limited temperature customization compared to professional curlers
- Risk of tangling if large sections of hair are inserted
Real Customer Reviews
Positive Feedback
- Byrdie beauty editor Adi Giesey reported: “This one-touch, automatic curler hit every mark—I had a perfect blowout in under 10 minutes.” (Byrdie Review)
- A Walmart customer noted: “The wand heats up quickly and creates curls that last all day. I love how easy it is to use.”
Critical Feedback
Some users on Reddit’s haircare forums warned that automatic curlers can snag or pull hair if sections are too large. (Reddit discussion)
This shows that while most people find it user-friendly, a learning curve is involved.
Styling and Safety Tips
To get the best results and protect your hair:
- Always apply a heat protectant spray before using.
- Work with small sections of hair to prevent tangling.
- Do not exceed the recommended curling time per strand.
- Use the lowest heat setting for fine or damaged hair.
- Let the curler cool completely before storing.
How to Avoid Fake SHEGLAM Curlers
With the rising popularity of SHEGLAM products, counterfeit versions are appearing on unverified websites. Buying fake tools can be dangerous, as they may overheat, damage your hair, or even cause burns.
Tips to Stay Safe
- Buy directly from official retailers like the SHEGLAM store or Amazon’s verified listing.
- Check the seller details before purchasing from third-party websites.
- Read verified customer reviews on trusted platforms.
- Inspect the packaging — authentic SHEGLAM products feature high-quality branding and instructions.
What to Do If You’ve Been Scammed
If you accidentally purchased a counterfeit or faulty SHEGLAM curling iron:
- Stop using it immediately to prevent injury.
- Contact the seller and request a refund.
- Report the scam website to your local consumer protection agency. See our guide: How to Report Scam Websites.
- Dispute the transaction with your bank or credit card provider if necessary.
- Leave a review to warn other buyers.
For extra guidance, check our post: What to Do If You’ve Been Scammed Online.
Frequently Asked Questions (FAQ)
1. Is the SHEGLAM Automatic Curling Iron safe for beginners?
Yes. Its one-touch technology makes it simple and safe, especially compared to traditional curling wands.
2. Can I use it daily?
It’s safe, but daily heat styling can still damage hair. Use a protectant spray and limit to a few times per week.
3. Does it work on short hair?
It works best on medium and long hair. Very short hair may not wrap correctly in the chamber.
4. How long do curls last?
Curls usually last all day, especially if set with hairspray.
5. Is it safe for travel?
Yes. The SHEGLAM curler has dual voltage (100–240V), making it travel-friendly with the right adapter.
6. Where can I buy the authentic product?
From the official SHEGLAM website or Amazon. Avoid unverified online shops.
Final Verdict
The SHEGLAM Automatic Curling Iron is an affordable, beginner-friendly styling tool that delivers quick and consistent curls in under 10 minutes. While it may not replace high-end professional curlers, it’s perfect for everyday users who want a balance of convenience, safety, and price.
The biggest thing to remember is to purchase from trusted sellers to avoid scams and counterfeit versions. With that precaution, this curling iron is a fantastic option for 2025.
👉 For related guides, check out:
- How to Identify Scam Websites
- What to Do If You’ve Been Scammed Online
- How to report scam websites
- Other products that we have reviewed
