Exposing the UGG 90% off scam: learn how to identify fraudulent UGG discount sites, verify UGG authenticity, and shop safely from authorized retailers.
What Exactly Is the UGG 90% Off Scam?
The UGG 90% off scam is a fraudulent scheme in which scammers set up fake websites claiming to sell UGG boots at outrageous discounts (80–90% off). These sites often mimic the design of legitimate UGG retailers, stealing product images, logos, and even product descriptions to appear authentic. Victims who fall for the scam may receive counterfeit boots of poor quality, or nothing at all — while their payment information is compromised.
How Scammers Run the Fake UGG Discount Websites
Scammers behind these fraudulent UGG sites often use a combination of the following tactics:
- Unrealistic Discounts — They advertise UGG “clearance sales” with 80–95% off to create urgency.
- Copied Website Design — They replicate UGG’s branding, product photos, and style pages to look genuine.
- Fake Social Media Ads — They run “flash sale” ads on Facebook, Instagram, or other platforms to lure buyers.
- Poor or No Buyer Protection — Many of these sites don’t support PayPal or trusted checkout options, pushing only credit/debit card payments.
- Short-Lived Domains — After running a scam for a while, they shut down the site and re-launch under a different domain to avoid being blacklisted.
How to Identify a Fake UGG Store — Warning Signs
Here are key red flags to watch for when shopping for UGG boots online:
- Prices are “too good to be true” — real UGGs rarely drop more than 40–50% in genuine sales.
- No PayPal or secure payment gateway — a lack of trusted payment options is a major red flag.
- Domain name is suspicious — scams often use domains like
uggclearance.com,ugg-outlet-store.xyz,ugg90offdeal.com, etc. - Poor contact information — fake sites may use generic email addresses (e.g.,
support@service.com) and lack a real physical address. - Very few or no customer reviews — or the reviews may seem copied or fake.
- Grammatical mistakes, broken English, or low-quality product descriptions.
How to Tell If UGG Boots Are Genuine — Authenticity Checklist
To avoid being scammed, you need to be able to spot real UGG boots. Here are trusted ways to verify authenticity:
- Security Labels & QR Code
- Real UGG boots often include a holographic security label inside, with a sun logo that shifts when you tilt it. RMKShoes+1
- Some models have a QR code printed on the security label. When scanned, it should direct you to an anti-counterfeit page on UGG’s official site confirming your pair is genuine. HOW TO DO EVERYTHING+2RMKShoes+2
- Material & Craftsmanship
- Authentic UGGs use twinface sheepskin, which feels soft, warm, and plush. Counterfeits may use synthetic or polyester fur. Flip Supply+1
- The suede on real UGGs is velvety but strong; fakes often feel cheap or plasticky. Steps Charity+1
- Inspect stitching — genuine UGGs have neat, even, and reinforced seams; fakes often have sloppy or loose stitching. Steps Charity+1
- Sole Flexibility
- A real UGG sole is soft, flexible, and somewhat cushioned. Counterfeit soles can be rigid, overly thin, or brittle. Shoeaholics Anonymous Shoe Blog+1
- Also check the tread: real UGGs often have a signature sun or “UGG” tread pattern. Your Next Shoes
- Packaging
- Genuine boots come in a sturdy cardboard box, sometimes with a flip-top lid. Your Next Shoes+1
- The wrapping paper inside should be thick and branded “UGG.” Your Next Shoes
- There should also be a care booklet or authenticity card printed on good-quality paper. Your Next Shoes
- Heel Label / Logo Accuracy
- Check the heel tab: on real UGG boots, the “UGG” logo is neatly stitched, properly aligned, and typically does not include “Australia” (in recent models). RMKShoes
- The text should be clear, with high-quality stitching and no spelling mistakes. RMKShoes+1
- Country of Manufacture
Real UGG Retailers to Buy From Safely
To avoid scam sites, only buy from authorized UGG retailers. Here are some trusted options:
- UGG Official Website — The safest place to buy.
- Well-known department stores like Nordstrom, Macy’s, or Zappos.
- Amazon, but only when it states “Sold and Shipped by Amazon” — third-party sellers may not be authorized.
You can also check UGG’s authorized retailer directory on their official site (search “UGG authorized retailers” on UGG.com).
What to Do If You’ve Been Scammed
If you’ve already made a purchase from a suspicious UGG site, here’s what to do:
- Contact Your Bank / Card Issuer
- Report the transaction as potentially fraudulent and request a chargeback.
- Consider freezing the card or blocking further transactions from the site.
- Change Your Online Passwords
- Change banking, email, and any associated passwords, especially if you entered card info.
- Report the Site
- File a complaint with your local consumer protection agency.
- Report the website to anti-fraud organizations or “scam-watch” websites.
- Preserve Evidence
- Take screenshots of the website, payment confirmation, emails, and any correspondence.
- Save any packaging or merchandise delivered (if anything arrived).
- Warn Others
- Leave a review on scam-alert sites or forums.
- Consider reporting on social media to alert other buyers.
Frequently Asked Questions (FAQ)
Q: Does UGG ever discount its boots by 90%?
A: No. Legitimate UGG discounts are typically limited to 10–40%, even during major sales.
Q: Can I trust UGG offers on social media?
A: Not always. Scammers often run paid ads on social platforms that mimic real UGG sales. Always verify the URL and check whether the seller is in UGG’s authorized retailer directory.
Q: Are UGGs from AliExpress or Temu real?
A: Most UGGs sold on these platforms are counterfeit. These marketplaces often don’t verify brand authenticity for every seller.
Q: What if I’m unsure whether my boots are real?
A: Use the authenticity checklist above (security label, QR code, materials, packaging). You can also compare with trusted retailer photos or ask UGG customer service for help.
Why This Scam Is Especially Dangerous in 2025
- Increased Social Media Ads: Scammers now leverage hyper-targeted ads on Instagram, TikTok & Facebook to reach shoppers looking for “deal of the day.”
- Domain Rotation: Fraudsters frequently change domain names, making it hard for consumers and regulators to shut them down permanently.
- Privacy Risks: Beyond just receiving fake boots (or no boots), victims may have their payment info stored, sold, or reused for further scam attempts.
Final Thoughts
The UGG 90% off scam is real and widespread. It preys on shoppers’ desire for deep discounts and uses sophisticated design mimicry to lure them in. But by following these steps — verifying the seller, checking security labels, and buying only from authorized retailers — you drastically reduce your risk.
If you’re ever in doubt, stop, verify, and don’t pay. Your money and personal data are worth more than a “too-good-to-be-true” deal.
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